Virtual CET Experience brings together more than 900 attendees


GRAND RAPIDS, MICH., USA—Oct. 21, 2020—More than 900 people in the CET community attended the 13th annual CET Experience Oct. 13-15, which was hosted virtually by Configura, maker of CET Designer software. This year’s conference was Configura’s largest yet.


“We’re thrilled that we brought together nearly a thousand people in our CET community for three days of learning, friendship and collaboration,” Configura CEO Stefan Persson said. “CET Experience is about connecting with others, and we were able to do exactly that through our inspiring keynote speakers, engaging breakout sessions focused on the CET platform and entertaining content generated by users and Configura employees.”


“Making a Difference” was the theme for the 2020 CET Experience, which was woven throughout keynote presentations and breakout sessions. The conference also celebrated Configura’s 30th anniversary.


Held annually in the fall, CET Experience brings together those who use, create and invest in CET Designer including dealers, developers, manufacturers, Configura employees and Implementation Partners in the commercial interiors, material handling and kitchen and bath industries. The conference location has rotated among the cities of Las Vegas, Orlando and Grand Rapids, Michigan; this year, because of the COVID-19 pandemic, the conference was held virtually. Configura also hosts a CET Experience each year in China and will take place Nov. 25-26.


“For over 30 years, Configura and our CET community have made a difference around the globe through designing spaces,” Configura Vice President Customer Experience Tracy Lanning said. “We had participants from 17 countries attend and we’re thrilled our virtual format made it possible for even more people in our community to attend CET Experience and grow their skills on the CET platform. This year’s conference was filled with so much energy and served as an excellent example of how our community continues make positive impact every day.”


Highlights of the conference included keynote presentations from Configura’s Chief Evangelist and Co-Founder Johan Lyreborn, Interface’s Vice President of Workplace Applications Chip DeGrace and SANDOW’s Executive Vice President & Design Futurist AJ Paron. The CET Designer Awards ceremony and a variety of content shared on the Main Hall live stream kept attendees entertained throughout the week. Watch some of the conference highlights here.


The conference also featured sessions led by CET Designer Power Users and Configura employees. Presentations covered a wide range of topics including “Reconfiguration Tool,” “Live Design,” “Spec Checks & Reducing Design Error Rates” and many more.


Drea Piper, an interior designer at Storey Kenworthy, attended the conference as a presenter. She also won first place in the Success Story and 360 Panorama categories for the CET Designer Awards. 


“The virtual CET Experience was such a unique way to bring the CET community together this year,” Piper said. “It was a great opportunity for those normally unable to travel for conferences to have a chance to attend this amazing event. I always learn so much and meet great people along the way!”


The 2020 CET Experience was made possible by the following sponsors: Kimball International, MyResourceLibrary (MRL) and OST (Diamond Level); Chief, HIDevolution, HNI, ProjectMatrix, Servex, Yulio and zTecpc (Gold Level); and Haworth, Interface, RSC and ThinkLab (Silver Level).


“This year we have seen the power of community and a shared vision come together to solve complex problems,” Wendy Murray, Vice President Brand Marketing, Workplace at Kimball International and Diamond Level Sponsor, said. “We were honored to be a Diamond Sponsor this year and are thrilled to be part of the largest CET Experience to date! Kimball International continues to be inspired by the CET community and its passion for making a difference through design.”


“The CET Experience was once again an incredible way to connect with the CET community,” John Vancil, Director of Enterprise Solutions at OST, a Configura Implementation Partner and Diamond Level Sponsor, said. “This year’s conference demonstrated once again how the power of partnerships can help the CET community to succeed and make a positive impact. I would also add that the Configura team did an amazing job of taking a historically highly interactive and personal event and translating it seamlessly to a virtual event. OST remains proud to be a part of the CET community as an Implementation Partner and looks forward to sponsoring many more CET Experiences in the future!”


In conjunction with CET Experience, Configura hosted its Fall Partner Meeting virtually on Oct. 12. The Fall Partner Meeting offers an opportunity for manufacturers and Implementation Partners in the CET community to come together to hear directly from Configura leadership about the company, the latest products and services, and plans for the CET platform.


Highlights from the Partner Meeting included upcoming developments for CET Designer, updates on Configura’s focus industries (commercial interiors, material handling and kitchen and bath), a CET Experience update, breakout sessions on a variety of topics including “Managing a Release Cadence” and “QA Update and Extension Quality Review,” a commercial interiors roundtable and a Q&A discussion with Partners.


“From events like our Partner Meeting to CET Experience, Configura is a community-driven ecosystem. Bringing people together is what drives our innovation,” Persson said. “We look forward to continuing this momentum as we head into 2021.”


The 2021 CET Experience will take place Nov. 15-17 in Scottsdale, Arizona. Learn more at


About Configura

Configura creates intelligent space-planning software for manufacturers, dealers and designers in the commercial interiors, kitchen and bath, material handling, industrial machinery, and laboratory and healthcare industries. The company’s software products, including CET Designer, are used by 16,500 people around the world. Configura Sverige AB, the parent company, is headquartered in Linköping, Sweden, with commercial operations in Gothenburg, Sweden; Grand Rapids, Michigan, USA; Kuala Lumpur, Malaysia; Shenzhen, China; Tokyo, Japan; and Berlin, Germany. Founded in 1990, Configura is privately owned with over 200 employees worldwide and annual sales of more than $18 million USD. More information at


About CET Designer

Based on technology created by Configura, CET Designer is intelligent, highly visual and intuitive space-planning software that simplifies specifying and selling of products in a variety of industries. It’s a complete solution that quickly and accurately handles every step of the sales and order process. In CET Designer, components that represent manufacturers’ products look and behave like actual products. Users drag and drop components into 2D and 3D virtual environments; behind the scenes, the software tracks components, calculates pricing and prevents user errors. Users can create and generate layouts, quotes, photorealistic renderings, movies, installation drawings, reconfigurations and bills of materials – in other words, everything needed to propose on work and place orders. CET Designer is the future of space planning. More information at


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2020-10-22 02:33:37


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